Comments: Chapter 27, in which I lose it entirely about pre-movie advertising

It will probably not surprise you to learn that the questions Arbitron asked in their survey were somewhat, shall we say, biased towards advertisements. From a Sam Allis column in last week's Boston Globe:

"[Cinema Advertising Council President Matthew] Kearney says that, according to an Arbitron survey taken last year, 70 percent of movie viewers either like or tolerate the commercials. (Actually, 71 percent of those between the ages of 12 and 24 answered yes to the question: "I don't mind the advertisements they put on before the movie begins." The number drops to 62 percent for the 25 to 54 age bracket and 59 percent for 55 and above.)

"[CineMedia President of Sales and Marketing Clifford] Marks comes up with similar data, but then his top research guy, Douglas Pulick, concedes no one was asked directly if he or she would favor no ads at all."

You have to pay for the full story from the Globe's web site, or you can just follow this link to the copy someone posted online.

Posted by Debby at March 3, 2005 09:53 PM

Hi hi, Just wanted to tell you that Michelle and I call Union Sq-14th St movie theater "Alcatraz" because of one time when we went there and all the ticket machines were broken, there were these insane lines, and the security guards were screaming and yelling at people in their faces... a total mob scene. Worst movie theater ever!!!

Posted by Col at March 4, 2005 11:23 AM

Yay, someone who hates pre-movie ads even more than I do! I keep trying to think of a way to protest them (like a bunch of us putting on eyeshades and headphones in the theater) but really it seems the best thing to do is to avoid those theaters as much as possible. I have to go to a Regal cinema if I want to see "Bride and Prejudice" this weekend, but since it's the arthouse theater, they at least don't crank up the sound on The 2wenty. God, I HATE that thing. It is actually migraine-inducing. Just what I need to enjoy a movie ... a migraine.

Posted by jette at March 4, 2005 12:32 PM

I'm with you - Too much advertising is a huge pet peeve of mine. I play online games as a diversion and one that I don't play has recently become free to play - Billboards in the game itself have been sold. It seems there's no escape from them anywhere these days. If you come up with a grand idea to stop the movie ads, count me in.

Posted by Jim at March 4, 2005 01:48 PM

Enter the theater 20 minutes late to miss all the advertisements. They aren't going to sell more tix than seats, so you'll find a spot.

Posted by Pimme at March 4, 2005 02:15 PM

Yeah, but not a spot I want. I like theaters that have arena seating, and I like sitting on the slope (don't have to crane my neck, other people's heads don't get in my way). If you don't arrive promptly, you ain't gettin' those seats. More likely, you're on the floor in the second row from the screen all the way over by the wall. I do not consider such seats worth paying money for.

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