September 21, 2005

Ex-centric advertising

What is it with Yahoo and exes? On the Yahoo mail login page, there's a rotating set of messages telling you things you can do with Yahoo mail that you might not know about (sort incoming mail into folders and whatnot) and today I saw a new one: "Quick! Find email from an old flame." Which might not have piqued my interest if it weren't for this other Yahoo message that I see every fifth time or so that I send an e-mail:

Get the phone -- your "ex" just emailed.
Never miss an important message just because you're away from the computer. Set up Yahoo! Mobile Mail Alerts, and on your mobile phone we'll let you know the second a new email arrives.

It just doesn't seem like a message from one's ex is something most people are apt to be excited about and fumbling for their phone to read as soon as possible. Did someone at Yahoo have an unexpected breakup or something?

Posted by Francis at 09:10 PM

I'd hate to have my sordid past come back to haunt me as a Mobile Mail Alert. My luck, all those stalking ex-boyfriends would have photos of me in various states of undress and/or public drunkenness....

Posted by: Mona Buonanotte at September 21, 2005 10:52 PM

I've never seen either of those Yahoo ads and I'm on Yahoo all the time. I wonder what they know about you.

Did you see this?

Posted by: Scrim at September 22, 2005 08:43 AM

I would write a long comment about how silly this is, but I'm off to have coffee with the guy who took me to the Senior Prom.

Posted by: Erin at September 22, 2005 10:22 AM

Maybe you're grabbing the phone to say "Will you please for the love of Jebus stop emailing me."

Posted by: JB at September 22, 2005 11:36 AM
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