September 15, 2004

The stet offensive

Well, it's been just over a week in my new post as a copyeditor at Cargo, so I feel like I should share some anecdotes from the copy trenches. But are there any that will not bore the rest of the world stiff?

Hmmmm. That's a toughie.

I can say that Prada made our life somewhat difficult by having made a new perfume that has no name. When you've got a two-page spread of new fragrances, it can become a subject of much debate, figuring out how to refer to an untitled perfume. What did we decide? Oh, that part isn't interesting. The fact that we had to decide is, though...perhaps.

But it's all been pretty pleasant and uneventful so far. If anything as scandalous as this is going on, I'm certainly not privy to it.

Posted by Francis at 10:59 PM

I just wanted to say that I love the title of this entry.

Posted by: Jette at September 16, 2004 12:06 AM

If you write a letter chiding Prada for their silly product no-name, then I'll write one to all the camera companies about their ridiculous appellations: Sony Cyber-shot, Canon PowerShot, Minolta DiMAGE...

So inconsiderate, these companies.

Posted by: teresa at September 16, 2004 12:15 AM

Who cares about the Interworld? I want to hear about the intricacies of copy editing!

Posted by: Tablesaw at September 16, 2004 02:34 AM

One nice thing about Cargo's style is that if a company has meaningless diacritical marks in its name (like Jason), we ignore them. Don't know if we do the same for heavy metal bands.

Posted by: Francis at September 16, 2004 07:32 AM

Do they need anybody else over there, Francis? And are you working with Mike Albo? What are the best people in NYC all doing working at Cargo?

Posted by: Colleen at September 16, 2004 02:08 PM